The delicious Fineti brand
Chipita ranks amongst the fastest growing food companies. Their brands are internationally recognized and their products are available to consumers in 56 countries, either directly or through strategic partnerships. Our products around the world. Chipita products are manufactured in 16 plants located in 10 different countries and are marketed to consumers in a total of 56 countries, either directly or through strategic partnerships. Presenting the new website of Chipita’s Fineti brand; colourful, playful, user-friendly and responsive, fineti.com is the ultimate brand website!
Services
RESPONSIVE WEBSITE
UX
FLAT DESIGN
ILLUSTRATIONS
Role: Creative Direction
Agency: Atcom
Year: 2018
The fineti brand is currently marketed in 21 countries. It comprises Chipita’s confectionery range – mainly hazelnut praline products – for kids and adults.
The new Fineti brand site has a playful and friendly look and feel with a rich colour palette, featuring light-coloured backgrounds contrasted with vivid images and illustrations. Incorporating material design elements and making smart use of animations, videos and compelling photography, ATCOM’s Creative Department set the tone for an engaging, easy to navigate website, addressed to the brand’s young audience.
Users can find in fineti.com a comprehensive product catalogue promoting the full range of Fineti products, a useful hub of inspiring DIY ideas for creative use of empty Fineti packages, as well as a mouthwatering Fineti cookbook, presenting all time classic and new recipes with Fineti products.
Built on Netvolution, ATCOM’s award-winning platform, fineti.com is responsive and accessible through any device, bringing the Fineti brand at the users’ fingertips.
